The term on payday loans typically range from 4 to 18 days, coinciding with the applicants next payday. Some lenders charge a flat fee regardless of the length of the payday loan, while some lenders vary the interest rate depending on the length of the payday loans. Most payday loans lenders and affiliates of payday loan lenders offer clients the option of rolling over a loan, meaning that the loan is extended to the next payday and the subsequent fees are doubled. The larger and more reputable online lenders will allow a client to roll over payday loans no more than one to two times.

Currently, fees charged on payday loans online range from $15 to $30 on each $100 advanced. Stated another way, annual percentage rates for payday loans generally range between 400 and 1000 APR. However, the cost of getting payday loans should be viewed as a service charge. According to market research, banks and merchants charge an average non-sufficient funds fee of $24 per check. Credit card companies impose an average late fee of $26, while auto finance companies charge $23. In contrast, the average finance charge on a payday loan is about $18 per $100 borrowed.

Payday loans are an alternative to bouncing checks, pawning personal property, or borrowing money from family and friends. Consumers may also use payday loans to avoid late-payment penalties and negative marks on credit ratings. Ideally, individuals have money saved from each paycheck to prepare for financial shortfalls or unexpected expenses. Realistically, many people have a periodic need for short-term financial assistance. When used responsibly, payday loans can provide valuable assistance to these short-term cash needs. However, you should evaluate the costs and benefits of all alternatives before borrowing. Other forms of short-term credit that may be less expensive include a loan from another institution, a credit card cash advance, an account with overdraft protection, or a salary advance.