When it comes to web site design best practices, planning is the most important thing to consider. This is the only way to building an excellent website, and doing it in the least amount of time. The process of making a web site can still be made faster by using some sort of web building tool.
The first thing you have to do is making a sketch on paper of the future site. It is very useful to get a straight picture of the look and feel of your homepage, as well as the navigation or flow chart of the various pages of your entire web site. A website is basically a pyramid with the homepage only being the top of it. Your visitors will navigate from your homepage to your 2nd tier pages and from there to the 3rd tier pages. At first, you will only build your homepage and the 2nd tier pages.
There are a few techniques that can help you build a website very quickly and avoid unwanted problems that can occur when you least expect it.
The Fast Track Technique says that the only thing you must do is plan one page, meaning your homepage, and then all the other 2nd and 3rd level pages can be simply cloned. Using this perfect page as a template, you can build the other ones, though filling them with different contents.
Webdesign is not so simple a task, as it requires the fulfillment of all the needs a possible visitor may have. There are also the needs of the search engines to take care of. A website must get the visitor to the page where he can make a purchase, and this all in one single mouse click. Such a website should get the name and email address of the visitor, which is actually more important than selling a product to your visitor.
The web pages must be optimized for the search engines and the best way to do that is by using articles that you write about your business, combined with SEO webpage design principles. This will most likely attract a lot of free, targeted traffic on your website.
Another important thing to do is not only get the visitors name and email address, but also lead the visitor along a particular path to get the visitor to take a certain action, that is to make a purchase. |
