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If you have been online long, you have heard the phrase, 'the secret is in the list'. You have also probably been advised that niche buyers spend more than untargeted buyers.
The secret IS in the list. Without a list, all you are really doing is playing the odds when you send someone to an affiliate site. Or even your own site. You are just living with your conversion rate. But imagine if you could double or triple, even quadruple your long-term unique visitor conversion rate by having all your visitors on your personal list. If they don't buy the first time they reach your site (or your affiliate site), you can send them to your site again and again in the future.
Now, the idea that niche buyers spend more than untargeted buyers is probably correct, but not in the obvious way. You see, a buyer is a buyer. The key with niche lists is that you can promote a specific product to the niche. Imagine you have a large list that is theoretically comprised of 10 niche buyers. If you mail that list an offer, you will only hit the niche buying point of 10% of the list. But if you had that list broken down into 10 lists, you could mail each of the niches an offer that is designed for their niche---and your conversion rate would be 8-10 times higher!
So how do you do it?
First, if you want to create a list of niche buyers, you must target each of the niches. For example, if you currently have one squeeze page for all your leads, but you know that your leads come from a variety of sources, each with a slightly different niche focus, you could create multiple squeeze pages and direct each source of traffic to the squeeze page designed for that niche. Assuming you have 10 sources of traffic, you would develop 10 niche mailing lists--each of which you would mail and test separately.
Second, if you want to create buyers out of your niche lists, you must develop a relationship with the people on your list. You cannot simply ask for the sale the very first time you meet them! You must get to know them, let them get to know you, and then, once trust is developed, recommend an affiliate product (or your own product).
Third, you must start with easy purchases first. Give the subscriber the opportunity to 'purchase' a product from you for nothing, or for 99 cents. Now they are your own buyer, they paid you and received the product you promised. They are developing trust in you! Next, maybe you promote a 10 dollar product, and again deliver a phenomenal product. The final step might be a 100 dollar product, or even a 1500 dollar super-product.
Now you have real buyers! Of course, you conversion rate will be lower as the product price goes up, but it will be much higher now that you have primed your customers and provide lots of great content in exchange for their payments. |
| Author: Sean Mize |
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Author Bio:
To subscribe to a free weekly newsletter with more Christian success tips like these, click here: Christian Success Newsletter Written by: Sean Mize, Christian entrepreneur and Christian time management author. Christian Success Network Note: You have my permission to reprint and distribute this article as long as it is distributed in its entirety, including all links. ? Sean Mize 2006 |
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