USB flash drives - also often referred to as thumb drives
or jump drives - act as reusable portable hard drives.
These small units - about the size of a pack of gum - can
easily be carried in a pocket, worn around the neck like
a necklace or used as a key chain by your clients and
prospects. There are even USB flash pens - with the flash
drive "hidden" inside the writing utensil.
USB flash drives plug directly into your Universal Serial
Bus (USB) port of a computer and are typically built to
hold between 64 megabytes and 2 gigabytes of data. The
popularity of flash drives have grown significantly over
the past several years as storage capacities have increased
and USB-enabled computers have become ubiquitous. The
popularity and capabilities of flash drives has led to the
advent of flash drive marketing.
The use of USB flash drives as effective marketing tools is
continuing to evolve for forward thinking marketing
professionals.
Custom Flash Drive Marketing Delivers Branded Product To
Customers
Thumb drives can be stamped with a company's logo and as a
result, custom logo USB drives have become trade show and
convention favorites.
Companies are giving branded custom logo flash drives to key
customers and prospects providing them with an instant
reminder of your company every time they use the flash drive
to transfer files or back up a document. Providing your
customers (and potential customers) with a branded custom
logo USB flash delivers a great way to market by keeping your
brand in front of customers while giving them something of real
value they will use over and over.
Flash Drive Marketing Delivers Branded Product With Targeted
Messages
Using flash drives as branded giveaways and corporate gifts
are just the tip of the marketing iceberg. Savvy marketers
are increasingly using the storage capabilities of these
compact devices to deliver their message. Flash drives can now
be pre-loaded with data, music, video or other content. The
devices can also be setup to auto-run a marketing message or
load a specific website when inserted into a computer. Customers
are able to continue to use the flash drive, storing their data
alongside the pre-loaded content. A custom logo USB flash drive
that also holds a pre-loaded message or presentation offers
companies the benefit of delivering a branded product AND
targeted message at the same time.
The concept of delivering your marketing messages via thumb
drive was started several years ago when automobile
manufacturers provided flash drives pre-loaded with
presentations touting the features of their latest models.
The idea has caught on - and not just for big companies.
Looking for creative and cutting edge ways to stand out from
the competition, large, medium, and small sized firms,
companies and organizations across a wide range of industries
are now looking to flash drive marketing to communicate their
messages.
Ways That Organizations Can Utilize Flash Drive Marketing:
* Schools can provide handbooks and required course materials
to incoming students via thumb drives featuring school colors
and mascot. Students can continue to use the thumb drive for
data storage and transfer throughout the school year
* Design and creative agencies can provide multi-media
portfolios with links to additional web-based content
* Bands can promote and deliver new music via flash drive. In
addition, bands can use USB mp3 players to allow users to
listen to music directly from the device
As the popularity and capabilities of USB flash drives continue
to grow, marketing professionals will continue to find unique and
innovative ways to utilize flash drive marketing. The marketing
possibilities may only be limited by the imagination.
Article written by Jim McKinley. |
