Before you begin writing, you should take some time to carefully consider what your product will be. Of course, it must be an information product, but that covers a lot of areaeBooks, newsletters, eZines, subscription sites etc

If youre starting your first site I highly recommend you choose an eBook for your product. Its a much more finite thing than your other options - Far easier to manage.

So what do you write about?

You write about your topic in way that is useful, informative and actionable. Provide real information to your readers that they can put into action to their immediate benefit. Information that tells your prospects how to get something done.

If youre an expert on your topic then this should be easy. You already know what problems exist in your topic area and probably more than a few solutions to those problems.

If you still have a few things to learn about your topic, thats ok too. You have some research ahead of you. For me, the best way to do research is to read everything I can find about the subject and jot down important notes as I go.

Go back to your market research notes from the previous section. Re-visit each site and look carefully at what theyre selling. This information is invaluable when deciding what you should sell.

Most people assume that because a product already exists in a niche that there isnt room for any other products. In fact, its the exact opposite. A product selling successfully in a niche is the best indication possible that the niche is profitable and active.

Now, dont get me wrong. Dont go out and copy someone elses product. Use the ideas and principles behind the successful products in your niche to develop your own unique product concept.

Take your time revisiting your market research. Make sure you have a complete picture of the products and product concepts being offered in your market before you settle on what your product will be.

Look closely at the ads offering products in your topic market. What benefits do they promise? What is their unique selling proposition? How are they different from each other? What do they all have in common?

As you ask each of these questions also ask How can I do it better and what can I do differently? What can you offer your topic market that isnt being offered? How can you offer more value than your competitors?

Once you have an idea of your product concept, write it down. Then spend the next thirty minutes thinking about it and re-writing it. Add as much detail as possible while trying to make your concept as simple and straightforward as possible.