After a lengthy discussion with my love-to-hate JW Women, this afternoon, who kept pointing at a distant kingdom, while I happen to know its right her and right now, but thats another subject, I realized that they are the only church ever going out of their way and to each neighbor promoting Jesus. In Real Estate terms, that would be farming. What can one achieve with farming? One spreads ones square net over blocks and blocks (word sound familiar?) and does not miss one fish. One never says not this fish, or that fish, because things change and the most unqualified one usually turns out to be a million dollar catch. So, since you may not be familiar with Real Estate agent education, I gave you the Jehovahs Witnesses. They do the same thing, only better. They insist in leaving something with you in order to have a reason to return. Does that ring a bell? Its never about them, its about the bible, Jesus and you getting the message. Translate that into blog farming, and you get the perfect strategy. Whom would it benefit? The blog owner, in particular the Niche blog owner. We have a dilemma with the English language: It has too many words, many of them with multiple meanings. Theoretically, each person could claim to own one of them, but that would short-change a few, or could divert the message. So, one does what Math taught us and this sign (!) stands for: 1+2+3+n/1x2x3xn. Its the quotient of the combination of each possibility. This is not at all complicated. Just take 3, or 4 keywords describing the uniqueness of your blog and combine them, and then select the best combination. When you have this beautiful sounding term, you focus on it and never let go. Why should you hold on to that term? You want to own it. There are strategies that have nothing to do with SEO and are much less flexible than SE positions, thus serving you, the blog owner potentially forever. So, now we have the term describing your specialty blog to those who are looking for you. What do you give them? Exactly what they want. First, you select the particular original information you already know and edit into it this ownership term several times. Then you add affiliate products to your portfolio, to whose web sites you can link one or two words within your text each; all well spread-out. This one term also dominates your title, keywords & description tags within the theme header templates head tags above your php script. You will NOT directly divulge your affiliate links. You use a service like http://simurl.com/yourcustomname that has all your links in one place and gives you a custom name after the forward slash. This is easy to manage, when your affiliate programs change, and does not confuse you with hard to remember twenty-digit tracking codes while tracking your traffic all the same. When you have integrated a moderate contextual amount of referrals, it is time to start a new blog on another subject, of which you have at least heard, and do the same over again. The conventional way of packaging this was called horizontal marketing. And after saturating ones horizontal package, one would just add unrelated products and refer them to the same customer base. This would be the conventional vertical marketing strategy. However, on the Internet, one posts one article, and in one minute via RSS, not only ones own customers, but the entire world could come running to your blog, if youre doing it right. Now, we are talking about parallel marketing, and no longer one, or the other. So, specialty blog owners sidestep conventions, rise above them, and viralize them one jump at a time by multiple blogging; each blog being linked to one-another. It sounds scary at first, but is no longer, when one considers all the help from blog automation tools that enable any one to easily establish a consortium of small blogs whose traffic would overwhelm retail establishments. Truly no reason to worry, for blog software and plug-ins help one handle any rush. Your Blog Teacher |
