Is your site visible, interactive? How's the infrastructure? Are your mailings personalized? What about tracking and consistency? In order to get the most out of your website all of these items are important.

By following these tips, you can build a sense of community for your web site. This in turn can build a loyal following for both your site and your business.

To make your site visible; be sure you prominently feature your URL (i.e., your Internet address) on your business cards, correspondence as well as any advertising you do - newspaper, magazine, broadcast and direct mail.

To be interactive your site must invite visitors to subscribe to e-mail "hot lists" that specialize in the categories that are of interest to them along with specially-priced merchandise they're interested in.

You want to be sure your site has a good infrastructure. If it does, it will allow you to quickly and easily send carefully-targeted e-mail bulletins to customers interested in specific categories of merchandise, so you can quickly and easily inform them of new products and specially-priced merchandise. And this is one of the main reasons you have a site, isn't it!

Personalization is key today. With all the products out there which allow you to do this, there is no reason your mailings shouldn't make the recipient feel "special".

The interactivity of your site isn't doing you any good if you are not sending targeted emails. So be sure to broadcast targeted e-mails to your core market at least twice a month.

All of the above mentioned tips allow you to grow and expand. However, be sure that you have a tracking system in place. This will allow you to track the results of your advertising, so you can see which media generates the most subscriptions to your hot-lists and which lists produce the most profits. This will help you to streamline your site and get rid of products and parts of your site that are not getting the results.

Copyright 2004 DeFiore Enterprises

Sue And Chuck DeFiore

Chuck and Sue DeFiore are the founders and principals of DeFiore Enterprises. DeFiore Enterprises is comprised of the following divisions: Home Business Consulting, Real Estate Investments, Publishing and Coaching.

Chuck and Sue DeFiore are investors, consultants, and coach/mentors. They specialize in two areas. The first, a niche of Creative Real Estate known as Lease Purchasing; the other, in the establishment of home-based businesses. Through their consultations and investments in Lease Purchasing, they help sellers move their property in 30 days or less; and help buyers get into their dream home today, that they can buy tomorrow. Chuck and Sue are active both locally and nationally.

They are the authors of "Who Makes It Happen, We Do: Back On The Road To Success With Creative Real Estate", and "The Anatomy Of The Deal Series: The Co-Operative Strategy: How You Can Generate Quick Cash Flow In The Creative Real Estate Niche Of Lease Purchasing" and "The Anatomy Of The Deal: Consulting Your Way To A Six Figure Income In Creative Real Estate".

They have published numerous articles on lease purchasing and have five extraordinary manuals, considered to be the most complete in the industry. In addition, they have produced tapes sets on Lease Purchasing, Home-Based Businesses and their extraordinary Expert Tape Series.

They have developed a revolutionary coaching program. The Partnering For Your Success coaching program is geared towards those folks who want or need to change their financial situation. This is a unique program where you work with Chuck and Sue for one full year. It has a low initial cost and together they share in your success.

They are renowned innovators for the home-based business market, through their newsletter, Home Business Solutions, and their support group. They have coached individuals in business start up and all facets of home office development.

They have written numerous articles on operating a home-based business, and have been written about in New Business Opportunities Magazine, Small Business Opportunities Magazine and Income Opportunities Magazine to mention a few.

Chuck and Sue’s motto is "Who Makes It Happen, We Do"

The DeFiore’s currently reside in Fresno, CA where they operate a successful Lease Purchasing and consulting business.