Money - whether it's in the form of increased revenue or decreased expenses - is what makes the business world go 'round. Save someone time and you've decreased their expenses. Increase the reach of their message and you've increased their revenue. Either way, you've helped them make more money.

Making more money requires a single sentence, and there - in the title of this article - I just helped you make more money. that was it.

Did you miss it? I'll say it again: "Let me help you make more money." If you can honestly say that to your B2B customers, you'll be rich in no time. It's guaranteed.

Stop thinking about yourself. Don't worry about your own needs. Yes, I know that's difficult, but having a focus on helping your customer make more money is the surest approach to wealth.

Bill Gates (the richest man in the known universe) didn't say "Buy Windows software so that I can be rich." he said "Buy Windows software so that your corporate productivity goes up." Buyers beat a path to the door of the new company he named Microsoft. He offered the most cost effective solution available in the market.

He found a need and he filled it. Can you?

"Let me help you make more money." It's an irresistable offer to business buyers.

"Let me help you make more money." It's a conversation starter that works in any situation. If you're worried that you don't have a good "elevator pitch", start with an offer of helping someone to make more money.

Turn to the executive in the power suit beside you and say "Let me help you make more money." and you instantly have the full and complete attention of someone who barely noticed you a moment ago. Someone lost in thought, worried about the bottom line, trying to get ahead in the marketplace.

Every corporate executive, small business person and home business owner is looking for ways to make more money. It's a universal concept and it's one that you can capitalize on in your own business.

No executive on earth is going to say "No, thank you." to an offer like that. You know the executive is going to say "Really? How?" and then you have their attention. At the very least, they'll want to hear what you have in mind. Just capturing their attention brings you closer to a potential sale.

Then bring the deal home. Demonstrate the ways in which your offer saves money, time, increases the reach of a message, improves bottom line results - whatever it is that you're in business to do. Help them see how your offer helps them make them more money.