I'm sure you won't disagree with this... The easiest way to make money in any business is to just give people what they want. I don't mean literally give it to them. I mean if you offer people what they want they WILL buy it from you. It's a simple formula that's been around since the beginning of time and it never fails. Why? Because if you're giving people what they want then you're simply the gatekeeper. You're just the person standing between them and whatever it is they want. You don't have to sell anything to people in this situation. In fact, they've already sold themselves. As long as the price is right you're guaranteed to make a profit. Let me tell you a little story to illustrate exactly what I mean. I went to my first Washington Nationals Baseball game recently and it was a great experience. The weather was nice. The beer was cold. Most importantly, the National won. So, it was a good day. I notice a few things on this excursion that apply directly to the topic at hand. First, with the Nationals being such a new team, I noticed there was certainly a great deal of exhilaration in the air. Everyone was eager and excited to adopt this new team as there own. Second, I noticed that there was large number of booths selling Nationals paraphernalia. The booths were ready and waiting to give the fans exactly what they wanted. Guess the result? At EVERY booth I saw many fans adopting their new team by buying Nationals paraphernalia. It didn't mater if the booth was just a table with some hats on it or if the booth was an elaborate set up with everything from jerseys to baby bottles - ALL the booths had fans buying something from them. Why didn't matter how elaborate the "sales" format was? Because the fans new what they wanted and when they saw it they bought it. It's that simple. In fact, as I sit here writing to you I'm wearing a Nationals hat myself! So what are they takeaways? As long as you can find an audience that is hungry for what you have you can't fail to make money. Know who you're marketing to well enough to know what they want. Then just give it to them! (c)Daegan Smith - All Rights reserved |
