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Index –› Business & Commerce –› Marketing
 

Understanding a Niche

 

When reading and watching television shows about such people like Andrew Carnegie, John Rockerfeller, Henry Ford, E.I.DuPont, and Bill Gates I take note that all of them started with a small niche market. And - for some time - when I looked at their beginnings I would fantasize about doing what they did and then realize that most of what I fantasized about was being rich like them. (Not a good thing if it doesn't help you make that first step.)

So recently I began to pay attention to the evolution of these niche market Mega-Industries and noticed that over the years the enhancements, improvements, and device add-ons were done by people who weren't trying to re-invent these Industries, but to help make them better. And I might add made a good living at doing it.

So, about a couple of months ago, I was watching a television show about a Department store in New York that holds an annual contest for inventors and their inventions. One of these got my attention - a battery operated crescent wrench - ( you press a button and the jaws open and/or close to the size of a nut you may want to tighten or loosen). In my current employment I use a manual crescent wrench on a regular basis; and of late I find it woefully inadequate and obsolete, (although I ask it to hang tough until the battery operated one comes to market).

I think now - the man who invented this wrench found his niche when he came up with an eloquent and simple enhancement that shuold prove to be useful.

Maybe soon I will find my niche - who knows maybe my next generation will add to it enough to buy Microsoft; if not, I hope to be one of those enhancers who help to improve or add value to people's lives.

I wish sincerely that your niche, whether large or small, brings you closer to your dreams.

Author: Stan Moultrie
 
Author Bio:
Stan Moultrie is a renowned writer. Stan likes to compose articles about this field.
 
 
 

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