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Many people cringe at the thought of having to "network" to gain business for their cleaning company. But networking is one of the best ways to meet people and build relationships, and as you know, building relationships is the cornerstone of building a successful cleaning business.
If you feel uncomfortable with the thought of networking, then change the way you think about it. Most of us think that networking is an activity, an event to attend, or a "thing to do", in order to market our business. Rather than think of it that way, look at networking as an attitude, or a skill to be developed. It's something that can become a part of us every day, and can be shared with everyone we meet.
So how do you change your attitude about networking? Start replacing the negative self-talk with positive self talk. For example:
* "I can start networking easily by calling all the family, friends, and colleagues I already know and tell them I'm looking for referrals for my cleaning business."
* "I am confident that the people I meet will offer to spread the word about my cleaning business because people like to assist others who ask for their help."
* "When I approach people and ask their advice, they'll be happy to offer it because they love to share their knowledge and experience."
Now that you're ready to start networking, you'll want to do it effectively. In order to do that you need to be able to carry on a conversation with the people you meet. Ok, I can tell you're cringing again... Not to worry. The key to keeping a conversation going is to ask lots of questions. Following are questions you can ask when you first meet someone at a networking event. Keep asking questions and the conversation will flow naturally.
* "How did you get involved with (name of group)?"
* "Tell me about your business." (Ok, well that's not a question, but it's the typical ice-breaker)
* "How long have you been in business?" - or - "How long have you been doing...?"
* "How did you get your start in this business?" "What do you enjoy most about what you do?"
* "What challenges do you face in your business?"
* "What have you found to be the most effective way to promote your business?"
* "What advice do you have for someone just starting out?"
* "Who is a good referral for you?" (Let them know you're interested in helping them with their business).
* "This is my first time attending this group." You could follow up this statement with, "Can you suggest two or three other people here that I might meet?"
If you want people to be interested in your business, then you need to show an interest in their business. People like to talk about themselves, so don't monopolize the conversation by only talking about your cleaning business. A good way to get them talking is to ask questions like:
* Can you expand on that?
* Can you explain that to me?
* Can you give me an example?
* That's very interesting...tell me more!
Now that you have an idea how to change your attitude about networking and how to keep the conversations moving, it's time to start networking! Check out local networking groups and see if they'll allow you to attend a meeting or event to check it out. You want to make sure the group is a good fit for you. When you find one you enjoy and feel comforatble with, be sure to participate regularly and before you know it, referrals will be coming your way!
Copyright (c) 2006 The Janitorial Store |
| Author: Steve Hanson |
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Author Bio:
Steve Hanson is co-founding member of The Janitorial Store (TM), an online community that offers weekly tips, articles, downloads, discussion forums, and more for anyone who would like to learn how to start a cleaning business. Visit The Janitorial Store's blog and get inspired by reading cleaning success stories from owners of cleaning companies. |
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